Software & Information Industry
For three days this week, some colleagues and I attended the Software & Information Industry Association (SIIA) Summit in New York. The event pulled together a broad range of business executives from both the content world and the software world to discuss emerging trends and the rapid rate of change that the internet has brought upon all of us.
For me, the best part of the conference was seeing firsthand that the things EDR is dealing with are the same things that all other content companies are dealing with and essentially confirming that we're not "off the reservation". For example, there was a lot of discussion about how content companies must expand into the software space in order to add value to our content. Increasily, content must be delivered into applications that then help the consumer work with the information more efficiently in order to, ultimately, make better business decisions. In EDR's case, simply dropping a report into someone's lap won't cut it in the future. Instead, our content must instantly and seemlessly be delivered electronically into workflow tools. Here our content co-exists with other content elements to create a more valuable experience for the user.
Two other major themes of the conference were "community" and the role of "user generated content". Today a large percentage of our employees and customers are members of various social networking communities. The biggest of these are obviously MySpace and FaceBook. Both communities are great for personal social interaction but neither really provides a lot of benefits to businesses communities. This is causing the creation of literally thousands (or more) niche business social networking communities built around very precise business areas. Communities exist now for oncologists, scuba divers and model train enthusiasts. Members in these niche communities now have a place where they can go that is geared exclusively towards very finite topics and activities and, as a result, the user experience is much more valuable. The result is that these niche communities then become a place where very specialized user generated content is created and shared and everyone in the community benefits.
I think the property due diligence industry is perfectly suited to benefit from these rapid changes and trends made possible by the internet and broadband connectivity. Like all other industries, we too can expect to see continued convergence between content, software and community.
For me, the best part of the conference was seeing firsthand that the things EDR is dealing with are the same things that all other content companies are dealing with and essentially confirming that we're not "off the reservation". For example, there was a lot of discussion about how content companies must expand into the software space in order to add value to our content. Increasily, content must be delivered into applications that then help the consumer work with the information more efficiently in order to, ultimately, make better business decisions. In EDR's case, simply dropping a report into someone's lap won't cut it in the future. Instead, our content must instantly and seemlessly be delivered electronically into workflow tools. Here our content co-exists with other content elements to create a more valuable experience for the user.
Two other major themes of the conference were "community" and the role of "user generated content". Today a large percentage of our employees and customers are members of various social networking communities. The biggest of these are obviously MySpace and FaceBook. Both communities are great for personal social interaction but neither really provides a lot of benefits to businesses communities. This is causing the creation of literally thousands (or more) niche business social networking communities built around very precise business areas. Communities exist now for oncologists, scuba divers and model train enthusiasts. Members in these niche communities now have a place where they can go that is geared exclusively towards very finite topics and activities and, as a result, the user experience is much more valuable. The result is that these niche communities then become a place where very specialized user generated content is created and shared and everyone in the community benefits.
I think the property due diligence industry is perfectly suited to benefit from these rapid changes and trends made possible by the internet and broadband connectivity. Like all other industries, we too can expect to see continued convergence between content, software and community.
Labels: community, SIIA, social networking, user generated content
